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Sustainability at Interlaken Tourismus

Focus on natural and cultural experiences

Interlaken Tourism promotes sustainable tourism development and actively supports the provision of culture-based and nature-related offers and services in the Holiday Region Interlaken. The focus is on attractive experiences for environmentally friendly, socially responsible guests who bring economic benefits to the region. Interlaken Tourism also supports measures aimed at improving quality of life for people who live in the region.

The Holiday Region Interlaken’s wonderful natural and cultivated landscape is a unique asset worth preserving. Interlaken Tourismus is committed to sustainable tourism development. The enhancement of cultural and natural experiences and deals available to guests to the region is key. Active support is given to effective, environmentally-friendly measures that enhance quality of life for guests and the people who live in the region. The Tourismus-Organisation Interlaken works passionately to preserve the region’s natural value and traditions.

Our vision for sustainability

“We promote sustainable tourism development and actively support culture-based and nature-related offers and services in the Holiday Region Interlaken.”

Interlaken Tourism is always striving to develop the destination while encouraging guests, partners and employees to think and act with sustainability in mind. By adopting the strategic motto "stay longer – experience more", Interlaken Tourism invites guests to enjoy sustainable travel experiences in the Holiday Region Interlaken.

A sustainable travel experience

Our professional service, friendly welcome and exceptional quality guarantees guests an unforgettable holiday. Wherever practical and economically viable, Interlaken Tourism prioritises and supports sustainable means of conveyance such as public transport. Sustainability is also a priority in activities and events, for example through the consistent deployment of packaging return systems and deposit schemes. The sparing use of resources and a continuous reduction in energy consumption are key pillars of the company’s corporate culture (Interlaken Tourism uses 100% green electricity).

Interlaken is a Swisstainable Destination

Since April 2026, Interlaken has been recognised as a Swisstainable Destination at Level I – committed. This recognition highlights the destination's commitment to sustainable tourism development. The certification marks an important step in embedding sustainability more firmly in Interlaken's strategic, organisational and communication activities. Key focus areas include visitor management, year-round tourism and raising awareness among guests about respectful behaviour during their stay.
 

Swisstainable at Interlaken Tourism
 

Interlaken Tourism has participated in the Swisstainable sustainability programme at Level II – engaged since 2022. With this in mind, an in-house sustainability programme has been introduced to promote the health of employees while targeting resources and emissions (e.g. by cutting carbon emissions in marketing). Through partner management, Interlaken Tourism enhances the positive effects of tourism and awareness in our handling of natural resources. We also encourage our partners to get involved in the Swisstainable initiative while promoting communication to raise awareness among holidaymakers, conference attendees and day trippers.

Partnership with the UNESCO World Heritage Foundation site Swiss Alps Jungfrau-Aletsch

Since 2025, Interlaken Tourism has been working with the UNESCO World Heritage Foundation site Swiss Alps Jungfrau-Aletsch to promote the significance and unique character of the region in a sustainable manner. The UNESCO World Heritage site spans an impressive 824 km², encompassing almost the whole of the Bernese Alps in the cantons of Bern and Wallis. This extraordinary landscape is not only breathtakingly beautiful: it is also a historically significant source of information about climate change and the formation of mountains and glaciers. Interlaken is an ideal base for trips to the UNESCO World Heritage site and offers an incomparable view of the Jungfrau region. Notably, this impressive natural landscape is free to access. The Interlaken guest card also gives you free admission to the World Nature Forum (WNF), the World Heritage visitor centre in Naters. This partnership helps Interlaken Tourism to strengthen the link between sustainable tourism, knowledge sharing and the protection of unique natural treasures.

Quality, not quantity

Quality matters in the tourism sector. In the Holiday Region Interlaken, the satisfaction and well-being of guests comes first. Since 2012, Interlaken Tourism has proudly operated a certified management system based on ISO certification under 9001:2015. We continually review and optimise our quality levels to ensure high standards.

  • ISO certification 9001:2015

Destination management

We are mindful of our obligation to set an example as a Destination Management Organisation (DMO) and commit to various sustainability projects with this in mind. For example, we are part of a project aimed at ensuring carbon neutrality for the East Oberland tourism region. We also support the Cultivated Landscape Prize for the East Oberland region, which recognises the best cultivated landscapes in the eastern part of the Bernese Oberland and promote barrier-free travel through our partnership with the Claire & George foundation. The city of Interlaken also attaches high importance to environmentally sound and regional energy supplies and was awarded the "Energy City" label in 2003.

These three tips will help you ensure your next visit to the Holiday Region Interlaken is a better and more environmentally friendly experience.

  • Tip 1: Travel environmentally friendly in our holiday region. Take a direct train connection from Zurich Airport or Montreux to Interlaken Ost. For full information on getting to Interlaken, click here.

  • Tip 2: "Stay longer – experience more". Extend your stay to explore the full diversity of the Holiday Region Interlaken – at any time of the year, there’s a great deal to discover around Lake Thun and Lake Brienz. The staff of the Tourist Information Interlaken will be pleased to advise you over the phone or in person over the counter.

  • Tip 3: Shop locally to support culture. How about a glass of wine from Spiez? Or perhaps you would like to admire the craftsmanship behind the scenes at the traditional Woodcarving Museum in Brienz?

For more practical tips on sustainable and responsible travel, refer to the brochure "Tips for a Responsible Traveller" from the World Tourism Organization (UNWTO).