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Sustainability at Interlaken Tourismus

Focus on natural and cultural experiences

Interlaken Tourism promotes qualitative and long-term development and actively supports the provision of culture-based and nature-related offers and services in the Holiday Region Interlaken. The focus is on attractive, nature- and culture-based experiences that contribute to regional value creation while considering the needs of both guests and local residents. Specific measures are presented below.

The Holiday Region Interlaken’s wonderful natural and cultivated landscape is a unique asset worth preserving. Interlaken Tourism is committed to preserving the region’s natural and cultural heritage and traditions in the long term and to raising awareness among guests of the importance of treating them with respect.

Our vision for sustainability

«Interlaken is an attractive year-round destination where guests travel responsibly, the local community benefits from tourism, and nature and resources are preserved for future generations.»

Interlaken Tourism aims to further develop the destination in line with this vision. With the strategic approach «stay longer – experience more», Interlaken Tourism seeks to encourage guests to stay longer and inspire them to discover the diversity of the Holiday Region Interlaken.

Partnership with the UNESCO World Heritage Foundation site Swiss Alps Jungfrau-Aletsch

Since 2025, Interlaken Tourism has been working with the UNESCO World Heritage Foundation site Swiss Alps Jungfrau-Aletsch to promote the significance and unique character of the region in a sustainable manner. The UNESCO World Heritage site spans an impressive 824 km², encompassing almost the whole of the Bernese Alps in the cantons of Bern and Wallis. This extraordinary landscape is not only breathtakingly beautiful: it is also a historically significant source of information about climate change and the formation of mountains and glaciers. Interlaken is an ideal base for trips to the UNESCO World Heritage site and offers an incomparable view of the Jungfrau region. Notably, this impressive natural landscape is free to access. The Interlaken guest card also gives you free admission to the World Nature Forum (WNF), the World Heritage visitor centre in Naters. This partnership helps Interlaken Tourism to strengthen the link between tourism, knowledge sharing and the protection of unique natural treasures.

Mobility and resources

Through professional service, a friendly welcome and high quality, we aim to create unforgettable holiday experiences for our guests. For travel to and mobility within the Interlaken holiday region, Interlaken Tourism promotes the use of public transport. Within its own operations, Interlaken Tourism is committed to the responsible use of resources and energy and uses 100% green electricity. The municipality of Interlaken has also held the Energy City label since 2003.

Swisstainable at Interlaken Tourism
 

Interlaken Tourism is part of the Swisstainable sustainability programme and is classified at level II – engaged. The Swisstainable sustainability program brings together businesses and organisations from across the Swiss tourism sector. We commit so continuously developing our sustainability efforts in line with the requirements of the Swisstainable programme. We confirm our commitment through a commitment, carry out a sustainability check and define concrete steps in an action plan. The measures focus primarily on visitor management, awareness-raising and digitalisation.

Quality, not quantity

Quality matters in the tourism sector. In the Holiday Region Interlaken, the satisfaction and well-being of guests comes first. Since 2012, Interlaken Tourism has proudly operated a certified management system based on ISO certification under 9001:2015. We continually review and optimise our quality levels to ensure high standards.

  • ISO certification 9001:2015

Destination management

As a Destination Management Organisation, Interlaken Tourism works with various partners to support the qualitative development of the Holiday Region Interlaken. Interlaken Tourism supports the Cultural Landscape Award Oberland-Ost, which recognises cultivated landscapes in the eastern Bernese Oberland. Through its partnership with the Claire & George Foundation, Interlaken Tourism promotes accessible travel. The partnership also includes the “Accessible Tour of Switzerland”, which offers accessible travel experiences. Interlaken Tourism also participates in the regional “Climate-Neutral Region Oberland-Ost” project led by the Oberland-Ost Regional Conference.

These three tips for your next visit to the Holiday Region Interlaken:

  • Tip 1: Travel conveniently to our holiday region. Take a direct train connection from Zurich Airport or Montreux to Interlaken Ost. For full information on getting to Interlaken, click here.

  • Tip 2: "Stay longer – experience more". Extend your stay to explore the full diversity of the Holiday Region Interlaken – at any time of the year, there’s a great deal to discover around Lake Thun and Lake Brienz. The staff of the Tourist Information Interlaken will be pleased to advise you over the phone or in person over the counter.

  • Tip 3: Shop locally to support culture. How about a glass of wine from Spiez? Or perhaps you would like to admire the craftsmanship behind the scenes at the traditional Woodcarving Museum in Brienz?

For more practical tips, refer to the brochure "Tips for a Responsible Traveller" from the World Tourism Organization (UNWTO).